Police in UK are using bluetooth technology to spread their rape awareness message. Two separate adverts have been produced to target men and women. The male advert reminds users in the two counties that “no consent + sex = rape” while the female advert aims to remind women that “rapists are not always strangers”.

These bluetooth messages are sent to mobile devices in pubs and nightclubs in Devon and Cornwall.

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Have your bluetooth enabled to receive free downloads when you’re in the Crown Bar in UK.

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One of the world’s largest brewers, Molson Coors, ran a bluetooth-based proximity-marketing coupon campaign to drive traffic into bars across Britain and encourage more people to try its Carling brand beer.

Their customers do not only get a free beer, but it’s a fun thing to do as well. It’s pushing the brand across to consumers, and gave people an opportunity to try that particular type of beer.

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In UK, residents in Lancashire with the Bluetooth function enabled on their phones will receive crime prevention messages from the police.

“As nearly everyone who has a mobile phone has access to Bluetooth, it is becoming a highly effective way of getting important crime prevention messages out.” said Supt Bill McMahon of Lancashire Police.

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Virgin Megastore, the store that always promotes what’s new in the market, is the first to use Bluetooth Marketing in Doha, Qatar. The customers of Virgin are the younger generation, who are interested in multimedia and new technology. Bluetooth Marketing will help the store introduce new products and promotions in an interactive manner and at the same time, help them with their Green Marketing campaign. Unlike the traditional way of marketing like the newspapers and magazines, this form of advertising doesn’t use paper.

Shops or outlets can send paperless discount coupons, promotional messages, trailers and spot videos. In a supermarket, it can be used to announce special offers, short product promotions and in-store promotions.

Bluetooth marketing is a new and exciting way of advertising that is cost effective, eye-catching, eco-friendly, compact and portable and it transmits the campaign message directly into the customer’s or receiver’s hands.

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In June 2009, Warner Bros. ran a Bluetooth-based marketing campaign to promote its summer comedy “The Hangover” across Britain. The one-week campaign featured the film’s trailer and was sent to mobile phones via Bluetooth. Consumers who walked into the proximity of a Bluetooth-enabled zone received an alert on their mobile phone asking if they would like to download a trailer for The Hangover. The main goal was to drive footfall to the cinema.

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During the Chevrolet campaign in India, which ran over a single weekend, Chevy Spark LPG cars were exhibited in the Forum Mall that were enabled with Bluetooth transmitters. Posters, banners all around the mall and stickers on the car were used to educate consumers about the activity.

Customers who switched on their mobile bluetooth could download wallpapers, car details, specifications in animated format and details about dealerships selling General Motors vehicles. On top of that, consumers in other parts of the mall who had activated the Bluetooth feature on their handset received a message about the car prompting them to check it out in the exhibition area.

This was the first campaign of its kind, and consumers started to spread the word virally among their peer groups. There were around 10,500 downloads in total.

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The second Loxion Motor Show in South Africa has again employed bluetooth proximity marketing to enhance its promotional efforts. This time, the free content included three animated wallpapers, a calendar reminder for the Street Race event and 2D instant win barcodes.

This highly successful campaign has reported a 40.54% content opt-in rate from mobile phone alerts over the five-day event at Soweto’s Mopanya Mall. This form of marketing offers customers an innovative and personal touch.

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Three trial bluetooth broadcasting terminals will be placed around Aviemore in UK. Tourists who activate the bluetooth reception on their mobile phones would be able to find details of local summer events from 10 July 2009. They no longer need to dependent on when tourist information centres opened.

If the trial is successful, it will be expanded to give information on last minute room availability, things to do, places to eat or drink, events listings for the area and local promotions.

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Coca-Cola Great Britain launches its first national advertising campaign for its Glaceau Vitaminwater. An outdoor campaign will run at 16 key stations across UK. During the rush hour periods, Coca-Cola will send targeted messages to individual consumers through Bluetooth.

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