Archive for June, 2008
Bluetooth Marketing at Supermarkets in the Philippines
Free ring tones, video commercials, MTV, games and electronic coupons are sent via bluetooth at supermarkets in the Philippines. This new form of highly innovative form of proximity marketing is being employed which ties in with in-store digital displays. It’s main aim is to distribute content to mobile phones and drive sales for a specific store in a specific location.
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BP’s Bluetooth Proximity Marketing Strategy Demonstrated the Power of Mobile Communication
11,000 visitors showed up at the first “Loxion Motorshow” held at Soweto’s prestigious Maponya Mall between 4 – 8 June 2008 in South Africa. The campaign has engaged five BP Ultimate promoters assisting the visitors turn on their mobile phone Bluetooth and download rich media content directly to their handsets. BP Ultimate promoters were literally run off their feet to satisfy the crowds desire for free downloads of branded wallpapers, ringtones and instant prize vouchers.
Over the 5-day period of the campaign, there were over 7,500 audience alerts (“Would you like to download content from BP Ultimate?”) with 4,278 accepting downloads, equating to a 56.7% acceptance rate.
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Channel 4’s Bluetooth Marketing Campaign Offers New Content Everyday
Across a single week in five major London stations, 87,000 downloads were recorded.
Channel 4’s objective was to extend their promotional campaign to outdoor by offering actual programme content to consumers. It recognised the value to interact with the commuter audience on a daily basis throughout the week, and the ability to measure the impact of the campaign was a key deciding factor.
All detectable handsets in the bluetooth zones were offered a clip from the previous evening’s viewing, which quickly transferred to the phone once the download was accepted by the user.
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Hard Rock Café San Francisco runs Bluetooth Marketing Campaign
Hard Rock Café delivers mobile coupons and a video to visitors with Bluetooth-enabled phones at San Francisco.
According to Mobile Marketer, “Bluetooth’s charm to marketers is that it’s free to the consumer and all offers are opt-in. Plus, there is no wireless carrier or usage fees involved, both major advantages for local retailers.”
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