Archive for August, 2008
Turn on your Bluetooth to receive Audi R8 video
In Stockholm, the largest city and capital of Sweden, Audi has employed Bluetooth to distribute videos of their latest and hottest model, the Audi R8, to devices within proximity.
The poster in the picture informs users to turn on their Bluetooth to receive this content. This is a great example of viral marketing where the brand gets passed on by the targeted users to a larger audience.
Introduction of Bluetooth Marketing at Trafford Centre
In the Metropolitan Borough of Trafford in Greater Manchester, England, Trafford centre had started their new marketing strategy by sending multimedia files to their shoppers.
According to how-do.co.uk, “This is gold-dust for the marketeer. We send information to the mobile device of our willing shopper while they’re in shopping mode. That information is not only relevant to who they are, but also where they are… a quarter of a million messages out to phones, with 70,000 people accepting the advertising…”
Click here for the full story.
Distribution of “Voicetones” using Bluetooth
In the US, a Bluetooth proximity marketing campaign had been deployed to promote a major motion picture release.
According to Marketwatch, “In just 4 weeks, we deployed in theatres across the country and interacted with over 100,000 mobile devices… The campaign distributed “voicetones” from the movie – 5-15 second audio clips that can be saved and used by consumers for alerts or ringtones – video clips and a calendar reminder that went off the day before the release date. Bluetooth hotspots were in place three weeks prior to the release date and showed steady uptake increases as the movie’s buzz increased…”
Click here for the full story from Reuters.
Coca-Cola is launching its Bluetooth Campaign during the Beijing Olympics
Coca-Cola will be launching an extensive advertising campaign using Bluetooth technology during the Beijing Olympics.
According to the Mobile Marketer, “thousands of locations in and around the Olympic stadiums, hotels, restaurants, clubs and cafes of Beijing and Shanghai will broadcast Coca Cola’s Bluetooth video commercials directly to Bluetooth-capable handsets…..It marks the first time that a brand has used Bluetooth media for its marketing campaign in Olympic history.”
Click here for the full story.