From 2009, shoppers in the East Delhi Mall, India, are able to receive the latest offers, discounts and happenings delivered via bluetooth once they enter the mall. Mobile advertising using bluetooth technology is one of the latest ways to get ahead of your competitors. Bluetooth marketing reduces costs and increases the return on investment compared to the usual advertising techniques. It is a form of paperless advertisement and a replacement to outdoor advertising.

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Gillette launches bluetooth campaign in the 50 biggest Superdrug stores and 10 mainline train stations, aims to drive sales of the Gillette’s new Fusion Power Phenom razor.

In the Superdrug stores , content about the product and prize draw are transmitted via bluetooth by Gillette brand ambassadors. A 6-sheet digital campaign both directing consumers to the nearest Superdrug and advertising a prize draw will be running in train stations.

Prizes include a tailor-made Saville Row suit, an Aston Martin for the weekend or a speedboat-chaufeurred trip to a show at the O2.

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Xbox has achieved extremely impressive results with its first ever use of Bluetooth marketing. The application featured five games, including ‘Gears of War 2’, ‘Fable 2’, ‘Banjo Kazooie’, ‘Scene it?’ and ‘Lips’. It was distributed through 360 separate locations, including cinemas, bars, shopping centres and Power League five-a-side football centres.  Over 9 weeks (from November 08 to January 09), the Xbox-branded application delivered over 1.9 million unique file downloads.

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