In UK, invites to pick up a free gift and promotional offers are sent via bluetooth to customers’ mobile phones as they pass the store. Graphics in the shop windows also prompt customers to turn on their bluetooth to receive the offers. When the customers enter the store, they will receive additional information on what their gift actually is or further details on the promotions via bluetooth.

Bluetooth proximity marketing is a really great way for T-Mobile to engage with their customers, providing offers suited to their interests. It allows brands to stand out and catch the consumer’s eye at the right place and time, and measure the results.

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Coca-Cola is defying the recession with rising sales and a new advert in the Happiness Factory series, taking viewers inside the fantastical world of a Coke vending machine. Consumers can download Happiness Factory ringtones for free from the Coke’s Piccadilly Circus billboard using bluetooth.

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In March 2009, South Wales Police has turned to the latest Bluetooth technology in its fight to reduce knife crime. A minute-long animation, to a rap track by a young local musician, is to be sent by Bluetooth to phones by officers on patrol on the streets of Cardiff.

The rationale for using Bluetooth to broadcast the video is that,  “If you look at what most young people carry around, it is a mobile phone. It’s the one piece of technology that every young person has now. Bluetooth allows us to deliver messages like this – good quality content – that is portable, one person may pick it up and pass it on.”

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Canadian Tourism Commission nabbed a silver award for using  the leading-edge Bluetooth technology to showcase original Canadian vacation experiences. The campaign was extraordinarily successful, with over 40% of the people contacted “clicking through” to learn more about Canada. The prestigious annual awards handed out by the Hospitality Sales and Marketing Association International (HSMAI) honour top companies and leaders in hospitality, travel and tourism advertising, public relations as well as web marketing.

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