A total of twelve bluetooth transmitters are placed at the entrances and information points of the Life Ball Charity 2009. Visitor can receive information about the program and after-show party via bluetooth.

Life Ball is Europe’s largest AIDS charity event. Begun in 1993, it takes place annually at the city hall in Vienna, Austria.

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At the baggage claim area of the Slovenia Airport, tourists can pick up more than just their luggage. Using the bluetooth feature on their mobile phones, they can download tourist information and coupons for their stay in Slovenia.

The fact that travelers are already accustomed to receiving text messages from local phone providers when they land at a foreign airport makes this bluetooth message seems like more of a natural fit.

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