Coca-Cola Great Britain launches its first national advertising campaign for its Glaceau Vitaminwater. An outdoor campaign will run at 16 key stations across UK. During the rush hour periods, Coca-Cola will send targeted messages to individual consumers through Bluetooth.

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Miller Beer is using bluetooth marketing for the sponsorship of its ongoing live music events, The Mill. Cinema goers can download live tracks from The Mill via bluetooth technology in the foyers before and after the film. The Mill runs every Thursday alternately in Edinburgh and Glasgow, showcasing the best in emerging live music, with tickets free of charge.

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