Robin Hood was BBC America’s first Bluetooth experiment. It ran on at two locations in New York and Los Angeles. Across the two cities, 39.7 percent, or 6,160 people, accepted the Robin Hood download, meaning that four out of 10 mobile consumers actually downloaded the 90-second trailer once the link was sent to them. Bluetooth marketing deepens people’s engagement with the brand and allows people to literally take the ad with them.

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