Theatre guests are offered the opportunity to download content such as movie trailers, ring tones, wallpapers, special offers, links to mobile portals, customer club promotions, and discount coupons on popcorn and drinks to their mobile phones. Through this highly innovative form of bluetooth proximity marketing, current and potential advertisers in CinemaxX theatres are gaining access to a completely new marketing channel for meeting the subscribers of the most personal media in the mix – the mobile phone.

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