Police in UK are using bluetooth technology to spread their rape awareness message. Two separate adverts have been produced to target men and women. The male advert reminds users in the two counties that “no consent + sex = rape” while the female advert aims to remind women that “rapists are not always strangers”.

These bluetooth messages are sent to mobile devices in pubs and nightclubs in Devon and Cornwall.

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Have your bluetooth enabled to receive free downloads when you’re in the Crown Bar in UK.

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One of the world’s largest brewers, Molson Coors, ran a bluetooth-based proximity-marketing coupon campaign to drive traffic into bars across Britain and encourage more people to try its Carling brand beer.

Their customers do not only get a free beer, but it’s a fun thing to do as well. It’s pushing the brand across to consumers, and gave people an opportunity to try that particular type of beer.

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Recognizing the increasing usage of mobile by a younger demographic, KFC is engaging this generation by connecting with them through one of their favorite media. In US, Bluetooth boxes are set up to push out messages to customers, allowing them to opt-in and receive a digital coupon with voice message encouraging them to visit the KFC they just passed by. Its marketing team has successfully leveraged Bluetooth proximity marketing to drive in-store sales as well as to reach out to loyal customers.

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Hard Rock Café delivers mobile coupons and a video to visitors with Bluetooth-enabled phones at San Francisco.

According to Mobile Marketer, “Bluetooth’s charm to marketers is that it’s free to the consumer and all offers are opt-in. Plus, there is no wireless carrier or usage fees involved, both major advantages for local retailers.”

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A bluetooth marketing campaign to warn clubbers and pub-goers about the dangers of cocaine has been hailed a success and could now be rolled out across the UK by Action on Drugs and Alcohol in Edinburgh and Crew 2000.

“The potential for using this type of messaging to reach large numbers of people such as in pubs or at big events like festivals is huge. Another added effect was that some people reported that they had sent on the images and messages to friends and family, meaning that the number of people who potentially received the messages was even greater.” said Crew 2000 team leader Matt Straw.

Tom Wood, chairman of Action on Alcohol and Drugs in Edinburgh, added: “It’s second nature for us to take our phones with us when we go out, so sending messages to phones makes sense.

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