Canadian Tourism Commission nabbed a silver award for using  the leading-edge Bluetooth technology to showcase original Canadian vacation experiences. The campaign was extraordinarily successful, with over 40% of the people contacted “clicking through” to learn more about Canada. The prestigious annual awards handed out by the Hospitality Sales and Marketing Association International (HSMAI) honour top companies and leaders in hospitality, travel and tourism advertising, public relations as well as web marketing.

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From 2009, shoppers in the East Delhi Mall, India, are able to receive the latest offers, discounts and happenings delivered via bluetooth once they enter the mall. Mobile advertising using bluetooth technology is one of the latest ways to get ahead of your competitors. Bluetooth marketing reduces costs and increases the return on investment compared to the usual advertising techniques. It is a form of paperless advertisement and a replacement to outdoor advertising.

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Gillette launches bluetooth campaign in the 50 biggest Superdrug stores and 10 mainline train stations, aims to drive sales of the Gillette’s new Fusion Power Phenom razor.

In the Superdrug stores , content about the product and prize draw are transmitted via bluetooth by Gillette brand ambassadors. A 6-sheet digital campaign both directing consumers to the nearest Superdrug and advertising a prize draw will be running in train stations.

Prizes include a tailor-made Saville Row suit, an Aston Martin for the weekend or a speedboat-chaufeurred trip to a show at the O2.

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Xbox has achieved extremely impressive results with its first ever use of Bluetooth marketing. The application featured five games, including ‘Gears of War 2’, ‘Fable 2’, ‘Banjo Kazooie’, ‘Scene it?’ and ‘Lips’. It was distributed through 360 separate locations, including cinemas, bars, shopping centres and Power League five-a-side football centres.  Over 9 weeks (from November 08 to January 09), the Xbox-branded application delivered over 1.9 million unique file downloads.

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The Macerich Co., one of US largest owners, operators and developers of major retail properties, has launched a bluetooth marketing campaign at five of its malls in the Los Angeles area. The five shopping centers have more than 6,000,000 square feet of combined retail space. Special offers and promotions are broadcast via bluetooth to shoppers’ mobile devices at strategic zones such as food courts, cinema box offices and lobbies.

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Theatre guests are offered the opportunity to download content such as movie trailers, ring tones, wallpapers, special offers, links to mobile portals, customer club promotions, and discount coupons on popcorn and drinks to their mobile phones. Through this highly innovative form of bluetooth proximity marketing, current and potential advertisers in CinemaxX theatres are gaining access to a completely new marketing channel for meeting the subscribers of the most personal media in the mix – the mobile phone.

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“Know your limits!” Passengers arriving at bus and train stations in various cities in England will receive a video warning message on their phones. It urges women in particular to be on their guard if they have been drinking.

West Yorkshire Police said: “During the festive period sexual assaults against women tend to increase significantly.”

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Bluetooth technology is being used as part of this year’s festive drink-drive campaign in Lothian and the Borders. Police officers are sending out anti drink-drive messages to bluetooth-enabled mobile phones, through a central broadcasting device. This is the first time Lothian and Borders Police has used Bluetooth technology to communicate the drink-drive message and they are hoping to reach the 17-25 year old age group.

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In October 2008, RocketBoat launched two, five-day Bluetooth marketing campaigns, both had generated strong results. Opt-in rates were a brisk 26 percent, and redemption rates for the downloaded offers averaged 18 percent. More than 50 percent of visitors to PIER 39 who download the first piece of content download additional promotional items from other PIER 39 businesses such as Hard Rock Cafe.

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Commuters at Berlin Central Station can instantly access two 30 second TV adverts on their mobile phones while in the proximity of the giant microphone showcasing the channel’s probing and courageous journalism. The adverts carry the strapline “Never Stop Asking” and highlight BBC News teams’ persistence to get to the heart of any news story, often in difficult circumstances.

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