A total of twelve bluetooth transmitters are placed at the entrances and information points of the Life Ball Charity 2009. Visitor can receive information about the program and after-show party via bluetooth.

Life Ball is Europe’s largest AIDS charity event. Begun in 1993, it takes place annually at the city hall in Vienna, Austria.

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At the Millionaire Fair in Amsterdam, visitors approaching the Orange Babies’ stand received the bluetooth message, “Do you hear a baby crying? Let her smile again. Orange Babies”. Visitors became aware of Orange Babies projects in a unique and playful manner. It raised EUR45,000 at the fair.

Orange Babies aims to raise awareness of the HIV/AIDS problem in Africa not only in Holland, but throughout Europe. It raises money by organizing creative events such as exhibitions, fashion shows, musical and sports events.

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