Police in UK are using bluetooth technology to spread their rape awareness message. Two separate adverts have been produced to target men and women. The male advert reminds users in the two counties that “no consent + sex = rape” while the female advert aims to remind women that “rapists are not always strangers”.

These bluetooth messages are sent to mobile devices in pubs and nightclubs in Devon and Cornwall.

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One of the world’s largest brewers, Molson Coors, ran a bluetooth-based proximity-marketing coupon campaign to drive traffic into bars across Britain and encourage more people to try its Carling brand beer.

Their customers do not only get a free beer, but it’s a fun thing to do as well. It’s pushing the brand across to consumers, and gave people an opportunity to try that particular type of beer.

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In UK, residents in Lancashire with the Bluetooth function enabled on their phones will receive crime prevention messages from the police.

“As nearly everyone who has a mobile phone has access to Bluetooth, it is becoming a highly effective way of getting important crime prevention messages out.” said Supt Bill McMahon of Lancashire Police.

Click here for the full story from BBC News (UK).

During the Chevrolet campaign in India, which ran over a single weekend, Chevy Spark LPG cars were exhibited in the Forum Mall that were enabled with Bluetooth transmitters. Posters, banners all around the mall and stickers on the car were used to educate consumers about the activity.

Customers who switched on their mobile bluetooth could download wallpapers, car details, specifications in animated format and details about dealerships selling General Motors vehicles. On top of that, consumers in other parts of the mall who had activated the Bluetooth feature on their handset received a message about the car prompting them to check it out in the exhibition area.

This was the first campaign of its kind, and consumers started to spread the word virally among their peer groups. There were around 10,500 downloads in total.

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The second Loxion Motor Show in South Africa has again employed bluetooth proximity marketing to enhance its promotional efforts. This time, the free content included three animated wallpapers, a calendar reminder for the Street Race event and 2D instant win barcodes.

This highly successful campaign has reported a 40.54% content opt-in rate from mobile phone alerts over the five-day event at Soweto’s Mopanya Mall. This form of marketing offers customers an innovative and personal touch.

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In New York, during The Osteen’s Night of Hope at the Yankee Stadium held in April this year, an inspirational message from Joel and Victoria, as well as music from Grammy Award-winning artist Israel Houghton and the Lakewood worship team, were broadcast to the participants via Bluetooth.

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In UK, invites to pick up a free gift and promotional offers are sent via bluetooth to customers’ mobile phones as they pass the store. Graphics in the shop windows also prompt customers to turn on their bluetooth to receive the offers. When the customers enter the store, they will receive additional information on what their gift actually is or further details on the promotions via bluetooth.

Bluetooth proximity marketing is a really great way for T-Mobile to engage with their customers, providing offers suited to their interests. It allows brands to stand out and catch the consumer’s eye at the right place and time, and measure the results.

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In March 2009, South Wales Police has turned to the latest Bluetooth technology in its fight to reduce knife crime. A minute-long animation, to a rap track by a young local musician, is to be sent by Bluetooth to phones by officers on patrol on the streets of Cardiff.

The rationale for using Bluetooth to broadcast the video is that,  “If you look at what most young people carry around, it is a mobile phone. It’s the one piece of technology that every young person has now. Bluetooth allows us to deliver messages like this – good quality content – that is portable, one person may pick it up and pass it on.”

Click here for the animation and full story from the BBC News.

Canadian Tourism Commission nabbed a silver award for using  the leading-edge Bluetooth technology to showcase original Canadian vacation experiences. The campaign was extraordinarily successful, with over 40% of the people contacted “clicking through” to learn more about Canada. The prestigious annual awards handed out by the Hospitality Sales and Marketing Association International (HSMAI) honour top companies and leaders in hospitality, travel and tourism advertising, public relations as well as web marketing.

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Xbox has achieved extremely impressive results with its first ever use of Bluetooth marketing. The application featured five games, including ‘Gears of War 2’, ‘Fable 2’, ‘Banjo Kazooie’, ‘Scene it?’ and ‘Lips’. It was distributed through 360 separate locations, including cinemas, bars, shopping centres and Power League five-a-side football centres.  Over 9 weeks (from November 08 to January 09), the Xbox-branded application delivered over 1.9 million unique file downloads.

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