“Know your limits!” Passengers arriving at bus and train stations in various cities in England will receive a video warning message on their phones. It urges women in particular to be on their guard if they have been drinking.

West Yorkshire Police said: “During the festive period sexual assaults against women tend to increase significantly.”

Click here for the full story from BBC news.

Bluetooth technology is being used as part of this year’s festive drink-drive campaign in Lothian and the Borders. Police officers are sending out anti drink-drive messages to bluetooth-enabled mobile phones, through a central broadcasting device. This is the first time Lothian and Borders Police has used Bluetooth technology to communicate the drink-drive message and they are hoping to reach the 17-25 year old age group.

Click here for the full story from BBC News (UK).

Commuters at Berlin Central Station can instantly access two 30 second TV adverts on their mobile phones while in the proximity of the giant microphone showcasing the channel’s probing and courageous journalism. The adverts carry the strapline “Never Stop Asking” and highlight BBC News teams’ persistence to get to the heart of any news story, often in difficult circumstances.

Click here for the full story from BBC.

Fans of the latest James Bond movie, Quantum of Solace, will be targeted with a Bluetooth campaign comprising a 45 second video-clip that gives viewers a taste of the Royal Marines’ proposition at 120 cinemas across the U.K.  Said Liz Ridgeway, Head of Marketing at Captain Naval Recruiting, “This campaign is a well-executed example of digital integration, bringing together cinema, mobile and online to deliver a campaign we are sure will engage potential recruits and encourage them to visit our site and learn more about us.”

Click here for the full story.

During Super Bowl weekend, a bluetooth proximity marketing campaign will be launched, targeting fans during Super Bowl XLIII. Hot zones of digital information and entertainment in thousands of retail locations will be created to transmit content integrated within a vast array of advertising and marketing displays. These hot spots will allow consumers with cell phones to opt-in to receive location-based information and exclusive entertainment via bluetooth.

Click here for the full story.

Between May and September 2008, Philips implemented 18 consumer bluetooth activation points at various venues including malls, nightclubs and university campuses to promote its launch of their innovative, state-of-the-art shaving technology, the Philips Norelco Moisturizing Shaving System.

At peak times more than 100 pieces of content were being downloaded per hour per activation point. The effect of Bluetooth activity combined with eye-catching promoters was key to the campaign’s success. This unique combination adds real value to brand engagement. This medium is opt-in which allows us to engage with consumers who are willing to receive and interact with the brand, rather than bombard the public with unwanted marketing messages.

Click here for the full story.

During Coke Zero 400 at Daytona, fans were presented with media contents from the sponsors that supported the race.

According to Mobilemarketing watch, “The race’s two main sponsors; Coke and Chevrolet supported the campaign with 15-second video spots placed among the content. Chevy notified people of the vehicle demos they offered around the track, and Coke directed people to free samples of Coke Zero as part of their promotion integrated into the system. Other content the fans received were things like concert information for the infield performances, and driver autograph-signing information and times…”

Click here for the full story.

In Turkey, Cevahir Shopping Mall, one of the biggest shopping mall in Europe, had run a highly innovative activity during the week of Valentine’s Day. Shoppers are invited to send their photos with their family, kids, girlfriend/boyfriend via bluetooth using their mobile phones. These photos were then broadcast on the huge screen of the mall. 120,000 people participated in this event.

Click here for the full story.

During Def Leppard’s show at Detroit & Joe Louis Arena, multimedia contents such as ringtones, wallpapers and videos were sent to fans around the venue.

According to Marketwire, “… We can deploy these campaigns quickly and results are updated throughout the course of the campaign, sponsors love that real engagement, fans love that they can save the content, Def Leppard loved that it brought their legacy to a new generation — a win-win-win. Fans adapt well, understand how to use it and they engage it, with no usage cost, no data plan required, a totally free multimedia experience..”

Throughout the night, the campaign intereacted with more than 1648 devices, which amounted to 18% of the audience; and with 62 rejections, 93% of the fans opted in when they were presented with the contents.

Click here for the full story.

(Marketwire via TMCnet)

In mid-2008, the Evangelical Alliance UK enlisted the help of Bluetooth technology to send the Gospel directly to the mobile phones of those taking part in “Agenda for Change” book tour by Mr Joel Edwards, General Director of the Evangelical Alliance UK.

Click here for the full story.