In France, Renault has recently completed a bluetooth marketing campaign for its special edition Renault Twingo.

Fourteen hostesses were equipped with portable bluetooth devices at the entry points to the stadium and a further 6 were in special edition Renault Twingos by Nokia doted around the stadium. Fans were invited to activate the bluetooth on their phone in order to receive special content on their mobile phone such as Twingo by Nokia Virtual lighters, Animated logos etc. Six thousand people (22%) downloaded the content in two nights.

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