Police in UK are using bluetooth technology to spread their rape awareness message. Two separate adverts have been produced to target men and women. The male advert reminds users in the two counties that “no consent + sex = rape” while the female advert aims to remind women that “rapists are not always strangers”.

These bluetooth messages are sent to mobile devices in pubs and nightclubs in Devon and Cornwall.

Click here for the full story.

In UK, residents in Lancashire with the Bluetooth function enabled on their phones will receive crime prevention messages from the police.

“As nearly everyone who has a mobile phone has access to Bluetooth, it is becoming a highly effective way of getting important crime prevention messages out.” said Supt Bill McMahon of Lancashire Police.

Click here for the full story from BBC News (UK).

In March 2009, South Wales Police has turned to the latest Bluetooth technology in its fight to reduce knife crime. A minute-long animation, to a rap track by a young local musician, is to be sent by Bluetooth to phones by officers on patrol on the streets of Cardiff.

The rationale for using Bluetooth to broadcast the video is that,  “If you look at what most young people carry around, it is a mobile phone. It’s the one piece of technology that every young person has now. Bluetooth allows us to deliver messages like this – good quality content – that is portable, one person may pick it up and pass it on.”

Click here for the animation and full story from the BBC News.

“Know your limits!” Passengers arriving at bus and train stations in various cities in England will receive a video warning message on their phones. It urges women in particular to be on their guard if they have been drinking.

West Yorkshire Police said: “During the festive period sexual assaults against women tend to increase significantly.”

Click here for the full story from BBC news.

Bluetooth technology is being used as part of this year’s festive drink-drive campaign in Lothian and the Borders. Police officers are sending out anti drink-drive messages to bluetooth-enabled mobile phones, through a central broadcasting device. This is the first time Lothian and Borders Police has used Bluetooth technology to communicate the drink-drive message and they are hoping to reach the 17-25 year old age group.

Click here for the full story from BBC News (UK).

“Welcome to Peterborough United versus Liverpool. We hope that you enjoy the match and have a safe journey home. Remember to keep your valuables with you and out of sight. Remember to remove your sat navs from your vehicles. Don’t advertise your property to thieves.” Spectators at the Peterborough United game with Premiership side Liverpool who have a bluetooth-enabled device will get this message from the police, free of charge.

The Cambridgeshire Police uses the latest technology in their ongoing campaigns to make Peterborough a safer place in which to live, work or visit.

Click here for the full story from BBC News (UK).

Last Christmas, Toronto Public Health used bluetooth proximity marketing in Toronto’s Gay Village to advertise its inSPOT service, a Web-based tool where people newly diagnosed with an STD can e-vite partners to get screened. Of 1,463 recipients reached, 317 (21.7 percent) agreed to view the message.

The department also recently used bluetooth proximity marketing to tell students in six high schools about chlamydia prevention and testing.

Click here for the full story.

A bluetooth marketing campaign to warn clubbers and pub-goers about the dangers of cocaine has been hailed a success and could now be rolled out across the UK by Action on Drugs and Alcohol in Edinburgh and Crew 2000.

“The potential for using this type of messaging to reach large numbers of people such as in pubs or at big events like festivals is huge. Another added effect was that some people reported that they had sent on the images and messages to friends and family, meaning that the number of people who potentially received the messages was even greater.” said Crew 2000 team leader Matt Straw.

Tom Wood, chairman of Action on Alcohol and Drugs in Edinburgh, added: “It’s second nature for us to take our phones with us when we go out, so sending messages to phones makes sense.

Click here for the full story.