BLUPORTER - The Bluetooth Proximity Marketing System - Singapore - Blog » Tourism http://bluporter.com/blog Wed, 26 Aug 2009 15:12:16 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 ‘Anytime’ Tourism Advice Launched http://bluporter.com/blog/anytime-tourism-advice-launched http://bluporter.com/blog/anytime-tourism-advice-launched#comments Wed, 08 Jul 2009 08:59:57 +0000 BLUPORTER Team http://bluporter.com/blog/?p=398 Three trial bluetooth broadcasting terminals will be placed around Aviemore in UK. Tourists who activate the bluetooth reception on their mobile phones would be able to find details of local summer events from 10 July 2009. They no longer need to dependent on when tourist information centres opened.

If the trial is successful, it will be expanded to give information on last minute room availability, things to do, places to eat or drink, events listings for the area and local promotions.

Click here for the full story from BBC News (UK).

]]> http://bluporter.com/blog/anytime-tourism-advice-launched/feed 0 Tourists Picking Up Information about Slovenia via Bluetooth http://bluporter.com/blog/tourists-picking-up-information-about-slovenia-via-bluetooth http://bluporter.com/blog/tourists-picking-up-information-about-slovenia-via-bluetooth#comments Fri, 08 May 2009 05:19:53 +0000 BLUPORTER Team http://bluporter.com/blog/?p=549 At the baggage claim area of the Slovenia Airport, tourists can pick up more than just their luggage. Using the bluetooth feature on their mobile phones, they can download tourist information and coupons for their stay in Slovenia.

The fact that travelers are already accustomed to receiving text messages from local phone providers when they land at a foreign airport makes this bluetooth message seems like more of a natural fit.

Click here for the full story.

]]> http://bluporter.com/blog/tourists-picking-up-information-about-slovenia-via-bluetooth/feed 0 National Park Centre becomes Bluetooth hotspot http://bluporter.com/blog/national-park-centre-becomes-bluetooth-hotspot http://bluporter.com/blog/national-park-centre-becomes-bluetooth-hotspot#comments Tue, 21 Apr 2009 13:29:11 +0000 BLUPORTER Team http://bluporter.com/blog/?p=585 “The great thing is that people can download it onto their mobile phone or PDA by just standing on the bluetooth ‘hotspot’ outside the National Park Centre and following the step-by-step instructions posted in the window. You can access it when the centre is closed, it needs no phone signal to work and it’s completely free.” said the Yorkshire Dales National Park Interpretation Officer.

Click here for the full story.

]]> http://bluporter.com/blog/national-park-centre-becomes-bluetooth-hotspot/feed 0 Canadian Tourism Commission nabs 2009 Adrian Award for Using Bluetooth Marketing http://bluporter.com/blog/canadian-tourism-commission-nabs-2009-adrian-award-for-using-bluetooth-marketing http://bluporter.com/blog/canadian-tourism-commission-nabs-2009-adrian-award-for-using-bluetooth-marketing#comments Tue, 03 Mar 2009 09:00:36 +0000 BLUPORTER Team http://bluporter.com/blog/?p=247

Canadian Tourism Commission nabbed a silver award for using  the leading-edge Bluetooth technology to showcase original Canadian vacation experiences. The campaign was extraordinarily successful, with over 40% of the people contacted “clicking through” to learn more about Canada. The prestigious annual awards handed out by the Hospitality Sales and Marketing Association International (HSMAI) honour top companies and leaders in hospitality, travel and tourism advertising, public relations as well as web marketing.

Click here for the full story.

]]> http://bluporter.com/blog/canadian-tourism-commission-nabs-2009-adrian-award-for-using-bluetooth-marketing/feed 0 RocketBoat Drives Ticket Sales Using Bluetooth Marketing http://bluporter.com/blog/rocketboat-drives-ticket-sales-using-bluetooth-marketing http://bluporter.com/blog/rocketboat-drives-ticket-sales-using-bluetooth-marketing#comments Wed, 19 Nov 2008 07:58:15 +0000 BLUPORTER Team http://bluporter.com/blog/?p=234

In October 2008, RocketBoat launched two, five-day Bluetooth marketing campaigns, both had generated strong results. Opt-in rates were a brisk 26 percent, and redemption rates for the downloaded offers averaged 18 percent. More than 50 percent of visitors to PIER 39 who download the first piece of content download additional promotional items from other PIER 39 businesses such as Hard Rock Cafe.

Click here for the full story.

]]> http://bluporter.com/blog/rocketboat-drives-ticket-sales-using-bluetooth-marketing/feed 0 Bluetooth Castle http://bluporter.com/blog/bluetooth-castle http://bluporter.com/blog/bluetooth-castle#comments Mon, 06 Oct 2008 18:40:33 +0000 BLUPORTER Team http://bluporter.com/blog/?p=88 At Raglan Castle, a late medieval castle located in the county of Monmouthshire in south east Wales, the officials that managed it ran a trial to distribute audio files to visitors’ mobile phones using Bluetooth.

According to Tom at Lexemetch.com, “As I walked through the entrance I simply made my phone discoverable, waited a few seconds for the MP3 to download, then started listening to a guided tour of the castle. It’s a great use of the technology: it just worked…”

Click here for the full story.

]]> http://bluporter.com/blog/bluetooth-castle/feed 0 The Attractions of Northern Ireland http://bluporter.com/blog/the-attractions-of-northern-ireland http://bluporter.com/blog/the-attractions-of-northern-ireland#comments Fri, 12 Sep 2008 16:55:06 +0000 BLUPORTER Team http://bluporter.com/blog/?p=39 The Northern Ireland Tourist Board has launched a new marketing campaign to pull travellers towards its place.

According to Fermanagh Herald, “Visitor attractions such as Marble Arch Caves European Geopark and Enniskillen Castle will feature strongly in the £1 million campaign. Cutting edge technologies such as bluetooth advertising will be used, while two-wheel Segways will be used to spread the message…”

Click here for the full story.

]]> http://bluporter.com/blog/the-attractions-of-northern-ireland/feed 1 Disneyland Paris Launches Free Visitor Information via Bluetooth http://bluporter.com/blog/disneyland-paris-launches-free-visitor-information-via-bluetooth http://bluporter.com/blog/disneyland-paris-launches-free-visitor-information-via-bluetooth#comments Tue, 15 Jul 2008 15:22:04 +0000 BLUPORTER Team http://bluporter.com/blog/?p=540 Visitors at Disneyland Paris who activate the bluetooth on their mobile phones will be able to find out how long the waiting line is to a particular ride or find out the starting times for the park’s shows. The presence of the bluetooth technology is indicated on the park programme and the location of the terminals is given on the information panels.

Click here for the full story.

]]> http://bluporter.com/blog/disneyland-paris-launches-free-visitor-information-via-bluetooth/feed 0 Stirling’s Train Station Communicates with Commuters through Bluetooth http://bluporter.com/blog/stirlings-train-station-communicates-with-commuters-through-bluetooth http://bluporter.com/blog/stirlings-train-station-communicates-with-commuters-through-bluetooth#comments Wed, 06 Feb 2008 05:50:57 +0000 BLUPORTER Team http://bluporter.com/blog/?p=570 Visitors at the Stirling train station who have bluetooth capabilities in their mobile phones will receive bluetooth messages detailing what is on in Stirling and what offers are available in the shops. This new medium is a great way for them to reach residents and visitors directly via their mobile phones and keep them informed on what is happening in the city and the new development at Forthside, a multi-million pound waterfront development.

Click here for the full story from BBC News.

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