Across a single week in five major London stations, 87,000 downloads were recorded.

Channel 4’s objective was to extend their promotional campaign to outdoor by offering actual programme content to consumers. It recognised the value to interact with the commuter audience on a daily basis throughout the week, and the ability to measure the impact of the campaign was a key deciding factor.

All detectable handsets in the bluetooth zones were offered a clip from the previous evening’s viewing, which quickly transferred to the phone once the download was accepted by the user.

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