Gillette launches bluetooth campaign in the 50 biggest Superdrug stores and 10 mainline train stations, aims to drive sales of the Gillette’s new Fusion Power Phenom razor.

In the Superdrug stores , content about the product and prize draw are transmitted via bluetooth by Gillette brand ambassadors. A 6-sheet digital campaign both directing consumers to the nearest Superdrug and advertising a prize draw will be running in train stations.

Prizes include a tailor-made Saville Row suit, an Aston Martin for the weekend or a speedboat-chaufeurred trip to a show at the O2.

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