Fans of the latest James Bond movie, Quantum of Solace, will be targeted with a Bluetooth campaign comprising a 45 second video-clip that gives viewers a taste of the Royal Marines’ proposition at 120 cinemas across the U.K.  Said Liz Ridgeway, Head of Marketing at Captain Naval Recruiting, “This campaign is a well-executed example of digital integration, bringing together cinema, mobile and online to deliver a campaign we are sure will engage potential recruits and encourage them to visit our site and learn more about us.”

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