Recognizing the increasing usage of mobile by a younger demographic, KFC is engaging this generation by connecting with them through one of their favorite media. In US, Bluetooth boxes are set up to push out messages to customers, allowing them to opt-in and receive a digital coupon with voice message encouraging them to visit the KFC they just passed by. Its marketing team has successfully leveraged Bluetooth proximity marketing to drive in-store sales as well as to reach out to loyal customers.

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