The second Loxion Motor Show in South Africa has again employed bluetooth proximity marketing to enhance its promotional efforts. This time, the free content included three animated wallpapers, a calendar reminder for the Street Race event and 2D instant win barcodes.

This highly successful campaign has reported a 40.54% content opt-in rate from mobile phone alerts over the five-day event at Soweto’s Mopanya Mall. This form of marketing offers customers an innovative and personal touch.

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