Miller Beer is using bluetooth marketing for the sponsorship of its ongoing live music events, The Mill. Cinema goers can download live tracks from The Mill via bluetooth technology in the foyers before and after the film. The Mill runs every Thursday alternately in Edinburgh and Glasgow, showcasing the best in emerging live music, with tickets free of charge.

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A total of twelve bluetooth transmitters are placed at the entrances and information points of the Life Ball Charity 2009. Visitor can receive information about the program and after-show party via bluetooth.

Life Ball is Europe’s largest AIDS charity event. Begun in 1993, it takes place annually at the city hall in Vienna, Austria.

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At the baggage claim area of the Slovenia Airport, tourists can pick up more than just their luggage. Using the bluetooth feature on their mobile phones, they can download tourist information and coupons for their stay in Slovenia.

The fact that travelers are already accustomed to receiving text messages from local phone providers when they land at a foreign airport makes this bluetooth message seems like more of a natural fit.

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In New York, during The Osteen’s Night of Hope at the Yankee Stadium held in April this year, an inspirational message from Joel and Victoria, as well as music from Grammy Award-winning artist Israel Houghton and the Lakewood worship team, were broadcast to the participants via Bluetooth.

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Instead of throwing a paper brochures and pamphlets into your guestroom everyday, Acqualina Resort & Spa has launched a bluetooth messaging system that delivers daily hotel news and offerings straight to your mobile device.

Whether in the lobby, lounging by the pool or relaxing at the beach, guests and residents can power on their bluetooth device and automatically receive hotel entertainment news, events, or any other informational materials of interest. This service is free for the guest, and it is only accessible while on the resort grounds.

Situated between Fort Lauderdale and Miami on the pristine white sand beaches of Sunny Isles, Acqualina Resort & Spa is an enchanting Mediterranean villa with an atmosphere that embodies the spirit of luxury, serenity and enjoyment.

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“The great thing is that people can download it onto their mobile phone or PDA by just standing on the bluetooth ‘hotspot’ outside the National Park Centre and following the step-by-step instructions posted in the window. You can access it when the centre is closed, it needs no phone signal to work and it’s completely free.” said the Yorkshire Dales National Park Interpretation Officer.

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Visitors with Bluetooth-equipped cell phones can now download trailers of each of the movies playing in the theaters as well as previews of forthcoming films at the Belgian theater chain Utopolis. This innovative broadcasting service, which uses a “proximity marketing” technology also reminds users to turn off their mobile phones when they enter the theater.

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In UK, invites to pick up a free gift and promotional offers are sent via bluetooth to customers’ mobile phones as they pass the store. Graphics in the shop windows also prompt customers to turn on their bluetooth to receive the offers. When the customers enter the store, they will receive additional information on what their gift actually is or further details on the promotions via bluetooth.

Bluetooth proximity marketing is a really great way for T-Mobile to engage with their customers, providing offers suited to their interests. It allows brands to stand out and catch the consumer’s eye at the right place and time, and measure the results.

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Coca-Cola is defying the recession with rising sales and a new advert in the Happiness Factory series, taking viewers inside the fantastical world of a Coke vending machine. Consumers can download Happiness Factory ringtones for free from the Coke’s Piccadilly Circus billboard using bluetooth.

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In March 2009, South Wales Police has turned to the latest Bluetooth technology in its fight to reduce knife crime. A minute-long animation, to a rap track by a young local musician, is to be sent by Bluetooth to phones by officers on patrol on the streets of Cardiff.

The rationale for using Bluetooth to broadcast the video is that,  “If you look at what most young people carry around, it is a mobile phone. It’s the one piece of technology that every young person has now. Bluetooth allows us to deliver messages like this – good quality content – that is portable, one person may pick it up and pass it on.”

Click here for the animation and full story from the BBC News.