In UK, invites to pick up a free gift and promotional offers are sent via bluetooth to customers’ mobile phones as they pass the store. Graphics in the shop windows also prompt customers to turn on their bluetooth to receive the offers. When the customers enter the store, they will receive additional information on what their gift actually is or further details on the promotions via bluetooth.

Bluetooth proximity marketing is a really great way for T-Mobile to engage with their customers, providing offers suited to their interests. It allows brands to stand out and catch the consumer’s eye at the right place and time, and measure the results.

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