During Coke Zero 400 at Daytona, fans were presented with media contents from the sponsors that supported the race.

According to Mobilemarketing watch, “The race’s two main sponsors; Coke and Chevrolet supported the campaign with 15-second video spots placed among the content. Chevy notified people of the vehicle demos they offered around the track, and Coke directed people to free samples of Coke Zero as part of their promotion integrated into the system. Other content the fans received were things like concert information for the infield performances, and driver autograph-signing information and times…”

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Coca-Cola will be launching an extensive advertising campaign using Bluetooth technology during the Beijing Olympics.

According to the Mobile Marketer, “thousands of locations in and around the Olympic stadiums, hotels, restaurants, clubs and cafes of Beijing and Shanghai will broadcast Coca Cola’s Bluetooth video commercials directly to Bluetooth-capable handsets…..It marks the first time that a brand has used Bluetooth media for its marketing campaign in Olympic history.”

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