In the Metropolitan Borough of Trafford in Greater Manchester, England, Trafford centre had started their new marketing strategy by sending multimedia files to their shoppers.

According to how-do.co.uk, “This is gold-dust for the marketeer. We send information to the mobile device of our willing shopper while they’re in shopping mode. That information is not only relevant to who they are, but also where they are… a quarter of a million messages out to phones, with 70,000 people accepting the advertising…”

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