The Mobile Marketing Association has recently published a set of Bluetooth Marketing Guidelines for public review; making it the first international effort to set a standard for this evolving market.  Its ultimate aim is to speed up market growth and to assure customer’s satisfaction, while allowing brands and media owners to market and give out contents effectively.

According to the guidelines, “Bluetooth has several clear advantages that make it an attractive way to distribute content… The use of Bluetooth for proximity-based content delivery and marketing is an evolving area, but initial results indicate success…”

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