Last Christmas, Toronto Public Health used bluetooth proximity marketing in Toronto’s Gay Village to advertise its inSPOT service, a Web-based tool where people newly diagnosed with an STD can e-vite partners to get screened. Of 1,463 recipients reached, 317 (21.7 percent) agreed to view the message.

The department also recently used bluetooth proximity marketing to tell students in six high schools about chlamydia prevention and testing.

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