Virgin Megastore, the store that always promotes what’s new in the market, is the first to use Bluetooth Marketing in Doha, Qatar. The customers of Virgin are the younger generation, who are interested in multimedia and new technology. Bluetooth Marketing will help the store introduce new products and promotions in an interactive manner and at the same time, help them with their Green Marketing campaign. Unlike the traditional way of marketing like the newspapers and magazines, this form of advertising doesn’t use paper.

Shops or outlets can send paperless discount coupons, promotional messages, trailers and spot videos. In a supermarket, it can be used to announce special offers, short product promotions and in-store promotions.

Bluetooth marketing is a new and exciting way of advertising that is cost effective, eye-catching, eco-friendly, compact and portable and it transmits the campaign message directly into the customer’s or receiver’s hands.

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