Xbox has achieved extremely impressive results with its first ever use of Bluetooth marketing. The application featured five games, including ‘Gears of War 2’, ‘Fable 2’, ‘Banjo Kazooie’, ‘Scene it?’ and ‘Lips’. It was distributed through 360 separate locations, including cinemas, bars, shopping centres and Power League five-a-side football centres.  Over 9 weeks (from November 08 to January 09), the Xbox-branded application delivered over 1.9 million unique file downloads.

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